ATTENTION BUSINESS OWNER

If you:

• Run a small business with a marketing budget of ~$1.000,00 monthly;
• Want to start or have been trying to start running ads on Facebook;
• Are tired of magic formulas and empty promises;
• Don’t want to waste thousands of dollars and countless hours without any guarantee;
• Need honest, down-to-earth advice;

Then you’ll find plenty of valuable information here.

On the other hand, if you:

• Have plenty of time and money to waste;
• Would rather figure things out by yourself than save time, money, and frustration by educating yourself;
• Have your business just as a hobby and you don’t really want to grow;
• Don’t really mind about losing clients to your competition;
• Love to gamble your marketing budget rather than having a sound strategy;

Then you should spend your time somewhere else.

If you’re still reading this, I’ll assume that you’re in the first group. 

Before you spend another dime on Facebook ads, you’ll want to read this. It’s the kind of stuff agency owners would DIE before telling you.

The Anatomy Of a Successful Ad

To run a succesfull Facebook campaign, you need to understand the anatomy of a successful ad. 

1. A compelling headline that will make people curious
2. Eye-catching artwork that will make  people stop scrolling
3. A professionally written caption that will make people take action
4. A media buyer who can bullseye your audience

If you can do all that by yourself, we’ll ask that you come by to our HR so we can crown you the groostmeister, and gather everyone around a bonfire so you can teach us the ways of doing all the work of a full marketing team… while running your business.

If not, be ready to see your audience cold-shouldering your content and scrolling away without even spending 3 seconds looking at your ad.

Because that’s how much time you have to lure them in.

3 seconds.

The 3 Seconds Rule

The first seconds people see your content are so important that Facebook considers a video view when people stay at least 3 seconds.

“If you have stayed on a video for at least three seconds, it signals to us that you are not simply scrolling through feed and you’ve shown intent to watch that video.” Matt Pakes, Facebook Product Manager

Needless to say - if a static image can hold your audience’s attention for 3 seconds or more, that’s a clear sign of success.

Thus, we would like you to take a glance at the ad below.

This is a real ad. That really sucked. So much it made into a post listing 5 examples of bad ads.

Be honest: if you glanced at that ad while scrolling through your feed, would you stop to see what it was?

Do you really think that this kind of ad would make anyone interested, even for a fraction of a second?

It’s not even worth an eye roll.

But that's still better than believing in the organic reach fairy tale.

Whatever You Do, Don't Believe The Organic Reach Fairy Tale

This is perhaps the most heartbreaking thing that can happen to a business owner.

Imagine you managed to create great content and a promising Facebook ads campaign was born.

You publish it organically with a smirk. And you feel great.

For about a day or two.

Until you don’t feel that great anymore… because it looks like no one’s giving a fudge about the content you’ve worked so hard (or spent way too much money) to create.

Why is that happening?

Simple. Nobody reacts because nobody sees your content.

Why No One Is Sees Your content

Even if you manage to resurrect Leonardo Da Vinci to create a majestic design…

Even if you convince George R. R. Martin to write the greatest ad ever, with storytelling, dragons, murders, well maybe not murders, plot twists, and a pinch of lust…

You’d still be ignored. Because Facebook won’t show your content to anyone if you don’t pay them to do it.

Basically, Facebook has gone full Jerry Maguire saying…

“Help me help you!”

Believing in organic reach is a common mistake made by non-marketers. They’ve heard some fairy tales about some people who got amazing organic results and figured out it was worth trying themselves.

But all those people claiming it’s possible to get organic results out of Facebook are either lying or still living in 2011, updating their Myspace from a BlackBerry. 

Let me be candid: organic reach on Facebook is so 2012! 

And that, on the internet, is old news. So old, it has become a fairy tale.

“The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups. As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”  Mark Zuckerberg himself said this in 2018.

Organic Reach: The Modern Day Fairy Tale

Here are the numbers: FB organic reach dropped to 0,5% in 2017.

Some sources say that in 2021, the average organic reach got a small improvement from 2017 and was between 1.1% and 2.2%, depending on the brand. The engagement rate is even worse: it averages around 0.27%.

That’s low. 

Real low. 

Putting it in numbers, only 10 to 20 of each 1,000 followers will see your new post in their feeds… and less than 3 likes.

All that effort. All that time and money. And yet, almost no one will see your content.

Imagine you have a whopping 5,000 followers (which is not easy nor cheap to achieve).

Each post you publish will be seen by 50-100 people, and you’ll score about 13 likes.

Not much if you ask me - especially when you compare it with ads.

Here is the average PPC benchmark:

• Cost per Click: $1.72
• Cost per Impression: $0,018 (less than 2 cents) or $18,71 per thousand impressions.

If you wanted a thousand people seeing your organic post, you’d need something between 50,000 and 100,000 followers.

Not an option for 99,9% of small businesses I know of.

Now, imagine your total cost for creating a piece of content was $500. 

And you simply publish it on your page that has 5,000 followers (which is well above the average).

With a 1% organic impression rate, we're talking about 50 impressions. Or $10 for each impression.

555x more than you’d spend if you created an ad.

With a 0,27% impression rate, that would mean around $37 bucks per like, or 231x more expensive than the average cost per engagement in ad campaigns ($0,16)

In a nutshell, creating good content and posting it organically is one of the fastest ways to burn your money online.

Creating content without ads to distribute will ALWAYS be more expensive because you won't have any return on your investments. 

That's why it doesn't matter how much do facebook ads cost, but how great your content is and how much revenue it is helping you make. 

And this is why you need a great ad campaign.

Fortunately, there is a simple solution for this. All you need is a professional media buyer.

Like we have here at groost.

You might think: “OK, so I’ll create a few ad campaigns by myself.”

 Sure, go on, here’s what will probably happen.

What If You Try To Run Ad Campaigns By Yourself

Could you run Facebook Ad campaigns by yourself? Yes, if you’re willing to put in the hours to become a professional media buyer.

If not, you’ll probably end up clicking on “boost my post” or whatever. 

Spoiler alert? Another couple thousand bucks down the toilet.

You could do it, but it’d take time, money, and resources that would be best spent elsewhere.

Think about this: how do you feel when a total stranger thinks they can do your job better than you?

Someone who has never done it before, trying to beat you in something you’ve been doing every single day for the past decades.

Wouldn’t it be annoying?

That’s what you’d be doing if you tried to do your Facebook ads yourself.

You will probably spend way too much and get way too little results. 

Then you’ll be like “hey this ad thingy ain’t working”.

Well, I once tried to fix my car. 

I know nothing about mechanics. Ended up making it even worse. 

Does that mean this “mechanic” thing doesn’t work?

It means I’m a bad mechanic, and I shouldn’t try to do something I don’t have the required skills to do.

The advice here is to stick to doing what you’re good at - running your business. All the rest, you should delegate. That’s how you can grow and scale.

If you think about it, these are awesome times we’re living in with great opportunities, if you’re willing to hire the right people to help you out.

Let’s say you wanted your audience to see a video ad of your company about 20 years ago. You’d have to spend thousands of dollars on a local TV ad, or worse, millions of dollars for a national TV ad.

Now you can do it with a couple hundred, and have your audience see your ads in their “prime time”, which is when they’re scrolling through their feeds.

We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 18 year-old Youtuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage had over five months. Michael Fox, founder of Shoes of Pray

Of course, the more professional, fun, and attention-grabbing your ad is, the better it will perform. 

And a skilled media buyer will get a better price on the auction (as each ad goes through an auction where it “bids” for their audience’s attention).

That’s why we see so many frustrated business owners sitting on great content, waiting for a miracle that is not going to happen. Because even though their content is great, they are not distributing it properly to their audience

That means they ain’t seeing it. So they won’t be calling. Or clicking.

To sum it all up, great content alone won’t cut it. You can post a content masterpiece every week. Create fun, engaging posts every day.

You can share the best piece of content ever created. Facebook still won’t show it to your audience unless you throw them some money.

That’s why so many people say “FB ads don’t work for me”.

It’s not because FB ads don’t work. It’s because they didn’t paid for their content to be distributed.

Spending almost your whole budget on creatives and forgetting to leave enough for media buying is one of the most heartbreaking mistakes you can make.

How Much Of Your Budget Should Go To Paid Ads

The thing about Facebook ads is not how much it costs, but how much it can help you make.

If you want to get leads from a campaign, you need people to see it.

Thus, you need to save a good chunk of your budget for paid ads.

The problem is -there is not an exact number.

How much it will costs will depend on many variables, like the keywords you've choosen, the competition on those keywords, how long you want to run your campaigns, and so on.

From our experience with hundreds of businesses, we can give you a safe benchmark.

We always advise our clients to save AT LEAST 30% of their budget for media buying.

This means that for each $1,000 you have on your budget, you should spend AT LEAST $300 with ads.

We would go further and tell you to spend about $500 (or 50% of your budget) with ads. Even if that means less money for groost. 

The ideal would be 40% or even 50%. And after we help you get results, optimize and reinvest, that percentage will grow even more.

We’ve created successful campaigns at groost using only 20% of the budget for the creatives, leaving 80% of it for media buying. And it was a huge hit.

That’s right: we’re advising our customers to spend more with another company than with our own services.

That's how much we care about your success.

And that’s how ads "go viral" these days. By spending a bucketload of money on production and distribution.

Do you remember when Van Damme’s Epic Split?

It has had over 113 million views since it was launched in 2013. It’s estimated that it generated $170 million in revenue for Volvo.

But it had a production and distribution cost of about $4 million dollars.

42x ROI. That’s pretty much the average ROI of a simple email campaign.

The punch line?

You don’t need millions of dollars to launch a great ad campaign.

What Do You Need To Do To Get The Best Bang For Your Marketing Buck

All you need is a sound strategy that takes into account how much budget you have and how much of that budget should be directed towards media purchase.

Then, you use what’s left to hire groost and get the best bang for your marketing buck.

It’s as simple as 1, 2, 3:

1. Define your budget;
2. Talk to your groost success manager and develop a strategy;
3. Create your campaign briefing.

Let’s be honest: that’s easier than any of the mistakes we’ve shown you above.

And it’s not even a mistake!

Do you know what would be another mistake?

Boosting your post.

Whatever You Do, Don’t Click The “Boost My Post” Button

Successful ad campaigns should be created on the ads manager, where you can choose campaign type, audience, and other optimization factors.

Clicking “boost my post” will only get you a bump on your likes. And you want to see revenue.

You don’t want vanity metrics that won’t bring you sales, do you?

You want to bring home the bacon.

We can help you do that. But our work ethic doesn't allow us to guarantee results.

There is no such thing as guaranteed results when it comes to digital marketing.

But what we can guarantee is that you’ll have the best marketing team your budget could afford and that we’ll make sure we help you define the best budget for your ad spend so we can achieve those results together.

We can guarantee that we’ll work tirelessly with you until you are satisfied with your campaigns.

Because if we don’t, you’ll just get your money back.

We want to help you multiply your budget. And revenue. And happiness.

All while you get more free time to enjoy with your family, friends, or do whatever you want with it.

The Best Way To Get The Best Bang For Your Marketing Buck And Never Again Worry About How Much Do Facebook Ads Cost

Facebook advertising is not a hobby, but a professional endeavor that needs professional attention and skillsets.

You wouldn’t trust your healthcare to your nephew who’s been playing around with a stethoscope for a couple of weeks, would you?

If you want to grow your business, it is paramount that you have a reliable resource to help you do that properly.

There are more than 3,5 billion users on Facebook worldwide. One out of each two human beings is there. This means a professional campaign can help you reach pretty much any audience on Facebook.

Unless your target audience is newborn babies from an uncontacted tribe in Papua New Guinea. Then you’d probably need to go door-to-door (or teepee-to-teepee).

Not tapping into that massive source means potentially missing out on a big chunk of your market share and thousands of dollars in potential revenue.

You’ll also be making your competition’s life easier as you won’t be bidding for the audience, making their ads even cheaper.

We don’t want that, do we?

Why A Successful Facebook Ads Campaign Can Be A Turning Point For Your Business

Facebook enables small businesses to reach their audience as if they were the big hotshots. Imagine if you’re a burger joint - your ad could be shown to your audience instead of an ad from a giant like Burger King or McDonald’s.

Something like that would be unachievable in the TV/Newspaper/Radio era. You simply wouldn’t have enough resources to compete…

Now you do. So why shouldn’t you?

That’s why we’ve built groost - we want to give small and medium businesses not only a fighting chance but a winning chance.

We want to give you that edge you need, even if your monthly budget is under $1k.

For a fraction of the costs you’d have with an agency, an in-house team, or even a team of freelancers, you will have a professional team that will help you get the best bang for your marketing buck.

And that’s guaranteed.

We’ve been small business owners ourselves. We know how hard it can be.

We know how many hats you need to wear on a daily basis.

That’s why we handpick our marketing professionals. We want to make sure they have experience helping small and medium businesses succeed.

We have an innate understanding of your goals, needs, challenges, and possibilities.

This is why groost is different from any other marketing service.

We’re not an agency. We don’t provide free templates. We’re not marketing gurus.

We’re creative, yet down-to-earth marketers who love to help small and medium businesses achieve their goals.

Each groost customer gets:

• A customer success to help find a winning strategy
• A seasoned copywriter to write awesome sales copy and captions
• A talented graphic designer to create alluring artworks
• A dedicated media buyer who will optimize your ad spend to the bone.

This means your budget will be enough to create awesome content and make sure your target audience sees and engages with it.

Your success is what motivates us to get up in the morning and create awesome campaigns every single day. 

So much we want to present you with the full tailored groost experience for ONLY $59 and ZERO risk thanks to our iron-clad money back guarantee.

We’re giving you a FULL ad campaign with $20 discount

All you need to do is click the button below, create your account, redeem your credits, and create your first campaign.

We’re waiting for you.