15 MIN READ

Why Marketing Gurus Shouldn't Ever Be Trusted

Written by
Caio Tomazoni

Upon the horizon, you see what looks like a knight in shining armor, ready to rescue you from sharing bad content and save the day.

Your expectations grow, and you stand in awe at the sight of what looks like the answer to all your problems.

But as soon as it gets closer and closer to you…

It’s just a fool wrapped in tin foil.

Looks like a farfetched example, though this is exactly what you can expect from 99% of the marketing gurus out there.

Let me explain.

Of course, there are plenty of great marketers providing awesome content for those who really want to learn. 

What To Do When Someone Promises Guaranteed Marketing Results

If anyone promises you guaranteed results without even talking to you to get to know your brand and your business…

Run, Forrest, run.

That is the best way to recognize an old wive’s tale.

Marketers with your best interest at heart will make sure you understand there are NO GUARANTEED RESULTS and especially not a single strategy that would work for EVERYBODY.

I repeat.

THERE 👏 CAN’T 👏 BE 👏 GUARANTEED 👏 RESULTS 👏 FROM 👏 A 👏 SINGLE 👏 STRATEGY 👏 THAT 👏 WORKS 👏 FOR 👏 EVERYBODY 👏

All promises of guaranteed results are just another old wive’s tale: a shadow of something that might or might not have worked in the past, and that people are still repeating to this day in a forlorn attempt to milk business owners dry.

Why?

Because each business is different. 

They might share the same audience, the same niche, but what works for others might not work for you.

So no one can guarantee any kind of results without taking a deep look into your business, your audience, and your goals.

The only way to know what works and what doesn’t work is by putting some elbow grease, researching about your audience to get the creative juices flowing, coming up with a tailored strategy, and running some A/B tests.

There is no magic marketing pill that can bring guaranteed results.

Marketing is an ever-changing landscape, and what works today might not work tomorrow. And vice-versa. It’s also all about finding what works for your individual needs.

So if they’re promising you a guaranteed marketing strategy for a couple hundred dollars (or worse, many thousands)... please don’t fall for that old wive’s tale.

We strongly advise you to save your time and money.

"If you’ve ever read a sales page, you’ve heard of the great results a product or service can provide. But many marketers imply that you’re definitely going to get the best possible results no matter how unlikely it actually is. How much you benefit from a product or service depends almost entirely on you—the time and effort you put into making the most of it and how well it fits your individual situation." Peter Sandeen in 7 Common Marketing Lies And How To Spot Lying Marketers

It’s not that it won’t work for anyone. It’s just that they’ll just throw at you generic marketing stuff and you’ll end up needing to do it all by yourself anyway (but without as much knowledge and experience).

And on top of that, your marketing budget is a couple thousand dollars thinner.

There are tons of great quality content available FOR FREE that you can watch to improve your marketing game.

Whatever subject you’re looking to learn, you can do it for free on Google and Youtube. If you don’t even have time to Google it, let us know - we’d happily point you to a few valuable resources.

Why We Won’t Ever Promise Guaranteed Marketing Results

Notice that we never promised guaranteed results. And we never will.

Because that’s impossible to deliver. 

We can guarantee groost is the best bang for your marketing buck because we will always provide you with bespoke content, strategy, and campaigns.

We can guarantee that you’ll love the groost experience because we’ll run that extra mile to make sure your needs are met.

We can guarantee that we’ll create awesome content for you because we handpick our professionals and we have an amazing work environment.

We can guarantee that we won’t stop A/B testing and optimizing your campaigns until we reach the sweet spot between ad spend and results.

We can guarantee that we’ll help you make the most of your time by teaching you the best way to use our tool.

But we will never guarantee you’ll get a certain amount of leads, or worse, that the same strategy will work for everyone.

That’s just not how it works. 

Imagine if a doctor prescribed the very same treatment to everyone that came by their office. 

Doesn’t matter what was their complaint. Without even asking them any questions. The doctor just went and prescribed the same thing for everyone over and over again.

Sure, if you have the exact problem that could be solved by that treatment, you’re fine. 

But what if you don’t? Will you rely on luck alone?

Wouldn’t you rather have the doctor take a look at you, ask some questions, have an accurate diagnosis, and only then prescribe you a treatment? 

Believing in a Marketing Guru old wive’s tale is much like getting a prescription from a doctor that hasn't even laid their eyes on you, and can’t possibly know what is your issue.

What About Marketing Principles?

There are proven marketing and sales principles that can help your campaigns succeed. 

They work now and they have worked ever since the dawn of marketing, and they will still work for a long time because they’re rooted in the psychological and emotional principles that run human minds and hearts.

Just like the right medicine will heal a specific ailment.

But just like a doctor needs to diagnose the disease BEFORE prescribing treatment, a marketer must also diagnose the business challenges and goals BEFORE prescribing a strategy. 

And then, use said marketing principles to boost the strategy effectiveness.

It should always be a tailored strategy that suits your goals, your challenges, and your budget right now.

That’s why each groost customer gets a Success Manager.

A Success Manager is a seasoned marketing professional that sees the bigger picture and works alongside the copywriter, designer, and media buyer to ensure each piece of content created will be part of a bullet-proof strategy.

We won’t guarantee results. But we’ll guarantee to follow the best marketing practices and strategies. 

And that’s as honest as it gets.

The best part? It’s 100% done for you. You needn’t worry about anything other than providing us with enough information about your business and your goals. You needn’t spend hours and hours, or attend boring, repetitive meetings.

All for a fraction of the price you’d have to pay if you either hired an agency or hired people to do all that in-house.

Try groost today!
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Solution: The Best Way Start Advertising On Facebook And Get The Best Bang For Your Marketing Buck

I know, I know. Reading all these common mistakes might be a little off-putting. That’s understandable.

But what would you think about a doctor who doesn’t tell you what’s wrong?

You need to understand the issue before you can fix it.

This is what we’ve been trying to accomplish: it needs to be crystal-clear in your mind:

Facebook advertising is not a hobby, but a professional endeavor that needs professional attention and skillsets.

You wouldn’t trust your healthcare to your nephew who’s been playing around with a stethoscope for a couple of weeks, would you?

If you want to grow your business, it is paramount that you have a reliable resource to help you do that properly.

There are more than 3,5 billion users on Facebook worldwide. One out of each two human beings is there. This means a professional campaign can help you reach pretty much any audience on Facebook.

Unless your target audience is newborn babies from an uncontacted tribe in Papua New Guinea. Then you’d probably need to go door-to-door (or teepee-to-teepee).

Not tapping into that massive source means potentially missing out on a big chunk of your market share and thousands of dollars in potential revenue.

You’ll also be making your competition’s life easier as you won’t be bidding for the audience, making their ads even cheaper.

We don’t want that, do we?

Why A Successful Facebook Ads Campaign Can Be A Turning Point For Your Business

Facebook enables small businesses to reach their audience as if they were the big hotshots. Imagine if you’re a burger joint - your ad could be shown to your audience instead of an ad from a giant like Burger King or McDonald’s.

Something like that would be unachievable in the TV/Newspaper/Radio era. You simply wouldn’t have enough resources to compete…

Now you do. So why shouldn’t you?

That’s why we’ve built groost - we want to give small and medium businesses not only a fighting chance but a winning chance.

We want to give you that edge you need, even if your monthly budget is under $1k.

For a fraction of the costs you’d have with an agency, an in-house team, or even a team of freelancers, you will have a professional team that will help you get the best bang for your marketing buck.

And that’s guaranteed.

We’ve been small business owners ourselves. We know how hard it can be.

We know how many hats you need to wear on a daily basis.

That’s why we handpick our marketing professionals. We want to make sure they have experience helping small and medium businesses succeed.

We have an innate understanding of your goals, needs, challenges, and possibilities.

This is why groost is different from any other marketing service.

We’re not an agency. We don’t provide free templates. We’re not marketing gurus.

We’re creative, yet down-to-earth marketers who love to help small and medium businesses achieve their goals.

And now, as promised…

An Offer You Can’t Refuse

Each groost customer gets:

  • A customer success to help find a winning strategy
  • A seasoned copywriter to write awesome sales copy and captions
  • A talented graphic designer to create alluring artworks
  • A dedicated media buyer who will optimize your ad spend to the bone.

This means your budget will be enough to create awesome content and make sure your target audience sees and engages with it.

Your success is what motivates us to get up in the morning and create awesome campaigns every single day. 

So much we want to present you with the full tailored groost experience, and zero risk.

That’s why we’re giving you 100 free credits right now. 

It’s enough for your first campaign, and will still leave you some credits for your next one.

All you need to do is click the button below, create your account, redeem your credits, and create your first campaign.

So c’mon - we’re waiting for you.

CLAIM FREE GROOST CREDITS NOW
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